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Thursday, September 11, 2025

Keep This Stock Ticker on Your Watchlist

They’re a private company, but Pacaso just reserved the Nasdaq ticker “$PCSO.”

No surprise the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. What is unique is Pacaso is giving the same opportunity to everyday investors. And 10,000+ people have already joined them.

Created a former Zillow exec who sold his first venture for $120M, Pacaso brings co-ownership to the $1.3T vacation home industry.

They’ve generated $1B+ worth of luxury home transactions across 2,000+ owners. That’s good for more than $110M in gross profit since inception, including 41% YoY growth last year alone.

And you can join them today for just $2.90/share. But don’t wait too long. Invest in Pacaso before the opportunity ends September 18.

Invest While You Still Can

_{Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.}

Expanded Meaning

Doing the right thing is rarely the easiest path. It often requires courage to stand apart, to resist the pull of convenience, and to hold steady when others take shortcuts. This quote is a reminder that integrity isn’t something you apply selectively—it’s a commitment that must remain unwavering.

The repetition of “always, always, always” emphasizes consistency. It’s easy to act rightly when others are watching or when the crowd agrees, but true character shines when no one is looking, or when the majority chooses differently. The bravery lies not just in doing what’s right once but in making it a way of life.

Context & Origin

Though attributed to Unknown, the spirit of this quote echoes across centuries of philosophy and leadership:

• Aristotle wrote on virtue ethics, stressing that moral excellence comes from consistently aligning actions with values.

• Mahatma Gandhi reminded us that “the truth never damages a cause that is just,” highlighting the importance of standing firm.

• Martin Luther King Jr. echoed this sentiment with his timeless line: “The time is always right to do what is right.”

This quote distills those teachings into a clear modern call to action: integrity is not about convenience, but about constancy.

Why It Matters for You

• Integrity builds trust. People learn they can depend on you, and that trust becomes your strongest influence.

• It protects your peace. Sacrificing values for temporary gain breeds regret, while integrity nurtures self-respect.

• Your courage inspires others. One person’s stand often sparks collective change.

• It’s the long game. Success without integrity may crumble, but success built with it endures.

📚 Resource List: Building Courage & Integrity

Books

1. The Courage to Be Disliked – Ichiro Kishimi & Fumitake Koga

2. The Road to Character – David Brooks

3. Dare to Lead – Brené Brown

4. Meditations – Marcus Aurelius

Articles & Essays

• “The Time is Always Right to Do What is Right” – MLK Jr. Speeches

• Harvard Business Review: “The Power of Integrity in Business”

• Greater Good Science Center: “How to Develop Moral Courage”

Videos & Talks

• 🎥 Brené Brown – The Power of Vulnerability (TED Talk)

• 🎥 Simon Sinek – Why Leaders Eat Last (TED Talk)

• 🎥 “Doing the Right Thing” – Motivational Short (YouTube)

Practical Tools

• Journal Prompt: “When was the last time I chose the harder right instead of the easier wrong? What did I learn?”

• Daily Reflection: End your day with the question, “Did I live in alignment with my values today?”

• Accountability Partner: Share your values with someone who can help you stand by them.

Quotes to Keep Handy

• “Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis

• “The time is always right to do what is right.” – Martin Luther King Jr.

• “Waste no more time arguing about what a good man should be. Be one.” – Marcus Aurelius

Closing Reflection

The measure of courage isn’t found in loud declarations but in quiet, steady integrity. Each time you choose the harder right over the easier wrong, you not only honor your own values but also light the way for others. Be brave enough to always, always, always do what is right—even if you’re the only one.