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Sunday, August 31, 2025

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now

Understanding the Quote

Andrew Carnegie, one of history’s greatest industrialists and philanthropists, offers a timeless observation about human nature: words can be misleading, but actions rarely lie.

Carnegie’s words remind us that:

• Promises mean little without proof.

• True intentions reveal themselves in consistent behavior.

• Trust is earned through actions, not speeches.

As we grow older, we begin to recognize the difference between appearances and reality. People can say they are honest, hardworking, or loyal, but only their actions confirm those qualities.

Expanded Meaning & Application

1. Personal Growth
   We often set goals or make commitments to ourselves—health, finances, relationships. But growth only comes when actions match intentions. Saying “I want to get healthier” means nothing unless backed by consistent effort, like better eating, exercise, and rest.
   

2. Relationships
   Whether in friendship, love, or family, trust cannot survive on words alone. Someone who constantly promises but never follows through undermines their credibility. Real love, loyalty, and respect are demonstrated through what one does, not what one claims.
   

3. Leadership & Business
   Carnegie, a titan of industry, understood this truth deeply. Leaders can inspire with speeches and vision statements, but employees, partners, and the public ultimately judge them by decisions, treatment of people, and delivery of results. Leadership is proven in action.
   

4. Self-Reflection
   This quote isn’t just about evaluating others—it’s also about accountability. If we want to be known as dependable, trustworthy, or compassionate, our actions must prove it. A reputation is built on deeds, not declarations.
   

Context of Origin

Andrew Carnegie (1835–1919) immigrated from Scotland to the U.S. in poverty and worked his way up from a factory bobbin boy to one of the wealthiest men of his era, leading the expansion of the American steel industry. Later in life, he devoted his fortune to philanthropy—building libraries, universities, and cultural institutions across the world.

Carnegie’s experience navigating business, politics, and philanthropy taught him the limits of rhetoric. He dealt with countless people making promises, but he learned to judge them by what they did, not what they said. His own legacy, too, reflects this principle: he didn’t just speak about generosity, he acted on it by giving away nearly 90% of his fortune.

Why It Matters Today

In an age of social media and endless talking points, Carnegie’s wisdom is more relevant than ever. Words can be curated, exaggerated, or manipulated—but actions stand as undeniable proof. If we wish to build authentic lives, strong relationships, and lasting impact, we must live our values rather than just speak them.

Resource List for Further Reading

1. Books by and about Andrew Carnegie:

   • The Gospel of Wealth by Andrew Carnegie – his manifesto on philanthropy and the responsibility of wealth.

   • Andrew Carnegie by David Nasaw – a detailed biography covering his business empire and philanthropic legacy.

2. On the Power of Actions Over Words:

   • Integrity: The Courage to Meet the Demands of Reality by Henry Cloud.

   • The Four Agreements by Don Miguel Ruiz (especially the principle of being impeccable with your word—matched with action).

3. Articles & Resources:

   • The Carnegie Corporation website: https://www.carnegie.org – for insights into his continuing legacy.

   • Stanford Encyclopedia of Philosophy entry on Integrity and Commitment.

Closing Thought

Andrew Carnegie’s insight cuts through noise and reminds us of a simple truth: words describe intentions, but actions define reality. If you want to know someone’s character, watch what they do. And if you want others to know yours—let your actions speak for you.